Raya

Raya is a private, membership-based social network application designed for individuals in the creative industries, including artists, musicians, actors, and other professionals.
(Client)
Raya
(Year)
2020
Raya
(Details)
(Challenge)

Establish a presence in the Spanish national market.

Entering the Spanish market with the Raya app posed a unique challenge due to the absence of prior brand awareness and the fact that dating apps weren't commonly used for social interactions.

(Goal)

Target the appropriate audience

Targeting the appropriate audience, achieving exceptional levels of engagement in a short span, and orchestrating meticulously curated events throughout Spain.

(Result)

Revolutionizing the Digital Landscape

The current membership count has expanded by a staggering factor of eight since the initial launch.